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The Travel Incentive Advantage
Vacation and travel incentives are one of the most powerful methods
of attracting business, retaining profitable clientele, increasing profits, enhancing
product awareness and improving employee productivity.
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Businesses that have used vacation travel incentives in their marketing and promotions
have seen at least 30% increase in their sales on both sides of the buy and sell
cycle. Companies of all sizes and virtually any type of retail, wholesale, manufacturing, internet, service, distributor or direct sales business will benefit from incentive
travel programs.
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Why Use Travel Incentives?
Travel is considered to be the most effective reward.
According to the result of an email survey conducted by CMI, 58% say travel is more
effective than cash or merchandise. Survey respondents consider travel to be the
most effective reward. (Incentive Travel Fact Book)
“Cash bonuses are necessary but travel is a higher perceived reward,” says Verizon’s
Porterfield. Porterfield added, “When people spend their money, it’s gone. But the
recognition that comes from our travel incentives lives on.”
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In a recent survey over half of the respondents perceive that travel
is remembered longest (57% agree), merchandise is remembered next longest (52% agree),
and cash is remembered for the shortest time (58% agree). – Survey Prepared
By Center for Concept Development, Ltd. June 2003
*Get a PDF of the Full Survey Report by clicking here.
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Nothing beats travel for long-term results!
Travel has a universal appeal and high-perceived value
USA Today, on their recent survey, stated that “93% preferred travel over other
incentives.” This is because vacation travel is something that some or most people
would not be able to get for themselves.
Travel is desirable
A question asked on the Wirthlin Worldwide Research 2003 Survey was “Suppose your
employer wanted to reward your work performance. What would you find most rewarding?”
88% - indicated a trip they plan and take with a companion to the destination of
their choice
5% - indicated a trip planned for them and a companion of choice with their co-workers
5% - indicated a trip planned just for them and their co-workers
Cash vs. Travel Incentives?
Though its value is concrete and while it could be used to purchase a lifestyle
award, most likely cash will be charged against a pile of bills or deposited into
a leaky checking account where it soon ceases to exist. And with the demise of the
cash award goes the memory of its origin leaving no trace of psychological branding.
Joe Devlin of Mitsubishi Fusco Truck of America Inc. quoted, “Cash goes straight
into people’s pockets, and they need it to supplement their salary, but our trips
give us the competitive edge. They’re a big part of how we motivate the salesperson
at the dealership that has the opportunity to sell more than one product.” (Incentive
Travel Fact Book)
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In 1994, Goodyear Tire & Rubber Company sponsored an incentive campaign to improve
sales of tires. Two groups were formed; one was offered monetary rewards, and the
other an equivalently priced selection of merchandise and travel related rewards.
The group receiving lifestyle and travel rewards outperformed the monetary rewards
group by nearly 50%. This was the first documented evidence that cash, as a motivator,
is not as effective as travel or merchandise. (Copyright IMA)
Using non-cash incentives such as travel will distinguish a company’s campaign from
cash compensation packages.
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The programs do not become an expected part of an employee’s income. Surveys by
Incentive Federation show that organizations use incentive travel because it creates
lasting memories for the participants and generates positive buzz throughout the
organization. Because they do not have an impact on compensation, it’s easier to
use incentives as needed without creating the impression that people are getting
pay cuts when no program is in gear. (Copyright IPC)
So clearly Travel Incentives are the best choice when it comes to using Incentives
in your business. And among all other Travel Incentives the leading Travel Incentives
Package in the Industry is the Coastal Vacations Travel Incentives Package.
Take a look at this amazing package with over $15,000 in value and a lifetime of
use by
clicking on
Or, if you feel you need more facts as to the benefit of Travel Incentives click
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